Laure le Douarec worked on BoP opportunities in 2 business contexts.

1. -A focused business team in BP developping the BoP oorja stove in India.
   

2. -The Schneider Electric's foundation evolving from classic philantropy to a BoP focus more closely aligned with the business.
   

2d4b uses the skills of diversity & dialogue to materially enhance the chances of success of your BoP business opportunity. In this, 2d4b is very aligned to the BoP Protocol 2's approach.

2d4b partners are present in emerging countries (i.e. in India, South Africa) or citizens from these countries though not currently located there (e.g. Mexico, Turkey, Czech Republic). To us, the poor are not only in emerging countries but also in developed economies. We therefore also act there.

The Base of the Pyramid (BoP) stems from a key innovation: to consider the poor as clients and potential partners for business.

C.K. Prahalad and Stuart L. Hart invented the term of BoP so world development is not only designed "for" the poor, but "for and with" the recipients of the aid program.

Prahalad believes there is fortune to be made at the bottom of the pyramid if only big Corporations invent products and services truly useful and affordable to the BoP.

It implies thinking radically differently to identify the right products and services, but also to produce and distribute them in a cost efficient way.